Portable Cordless Vacuum Cleaner: RedRoad V17
RedRoad unveiled its new portable cordless vacuum cleaner called the V17.
Smart home appliance manufacturer RedRoad was founded in 2017 by a group of experts who have been working on R&D and design for home appliance products for more than 10 years. RedRoad positions itself as a provider of ‘a beautiful and organized lifestyle’. The company aims to offer elegant, stylish, quality built and user-friendly ‘artistic devices’ with a user-oriented mindset, visionary understandings of customer lifestyles, advanced design, R&D capacity and pursuit of quality.
RedRoad has grown from a rookie brand to a promising player just a few years ago and has been enjoyed by customers in more than 10 countries. It has sold 3.5 million products worldwide, including household cleaning, kitchen, beauty and personal care, home security and outdoor portable devices.
RedRoad will launch the V17 cordless portable vacuum cleaner in Turkey (Germany, USA, Russia, etc.) in September. The company integrates its experience and advanced technologies in Japan and the rest of Asia into the new vacuum cleaner, bringing a comfortable and clean home environment to the whole world.
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Visionary understanding of customer needs
RedRoad has a visionary understanding of customer needs and invests heavily in technology development to meet these needs. For example, RedRoad developed Mandala Noise Reduction System 5.0 for a quiet and enjoyable user experience with its handheld vacuum cleaners. The system not only reduces the noise to 65 dB (which is normally 75-85 dB for most other models), but also converts the frequency of the sharp noise nailed to the chalkboard outside of the range of human hearing. This technology is the world’s most advanced noise reduction technology in this field.
The output filtering of the RedRoad vacuum cleaner has also been optimized. By improving airflow from the existing 12-cone cyclone separation system and adding more filters, it now captures 99.97% of dust down to 0.1μm (compared to other 0.3μm models). This technology reduces the workload of HEPA filters, extending their lifetime and, more importantly, protecting the household from secondary air pollution. As a result, the exhaust air of the RedRoad vacuum cleaner is clean to hospital standards. It is safe for people with rhinitis, asthma and other chronic respiratory diseases and is especially good for families with children.
RedRoad has also made major strides in core technologies and parts, including the motor and control circuitry.
Quality production for quality life
RedRoad’s understanding of quality production is an accepted fact in the industry. The RedRoad standard can be seen from material, manufacturing process and mold selection to assembly and quality testing.
Mold is the mother of hardworking production. The precision of a mold is the most fundamental factor that determines the precision of the parts. RedRoad invests two or three times more than others in ultra-high precision machine tools. The generally accepted die precision error is 30μm, but RedRoad insists that the deviation be kept at 10μm, even though it costs millions of dollars each time. The difference may not be significant to the naked eye, but it provides smoother mating of different parts (reducing resonance) and excellent sealing that lasts up to 10 years.
RedRoad’s almost obsessive pursuit of high quality and advanced process is translated into the upcoming low-noise vacuum cleaner V17. The coating of the V17 alone took more than 200 experiments with premium paint from PPG and Musashi.
Quality products preferred in the market
RedRoad realized the lack of portable cleaning tools for the outdoors in 2018 and developed its handy mini vacuum cleaner. Meeting the customer’s keen needs, the mini device sold half a million copies in Japan within six months. It has even been called the ‘post-Walkman landmark’. It also broke a record with zero complaints for three years in a row on NetEase Yeation, China’s famous e-commerce platform.
The company developed the cordless stick structure vacuum cleaner to provide ‘Maximum cleaning power’. This product, called ZERO, despite its compact design, has a nominal power of 550W and an optimized air duct, thus offering stronger cleaning performance than its competitors. It is favored by Eastern European families and within 4 months of its debut, sales have reached 350K.
A user-focused mindset and forward-thinking fuels innovation. As a result, RedRoad products not only meet consumers’ expectations, but also offer surprising surprise features. The list of such RedRoad products goes on and on.
With its sophisticated development procedure (consumer-oriented design, quality construction) and competitive suction power (motor, circuit control technology, product design patents), RedRoad stays true to its vision of providing a beautiful and orderly lifestyle.