Announcement of Samsung Unpacked Event Shared with iPhone 14
Samsung, its biggest competitor, Apple’s smartphone, creating a promotional Tweet with the iPhone became the agenda on social media.
The Samsung Unpacked event has ended and the Galaxy S21 devices have been introduced . However, the big mistake made by Samsung took place after this promotion, and this situation became a laughing stock on social media. The ad campaign made from Samsung Mobile’s Twitter account was sent from the iPhone device.
As you know, it becomes clear that the tweet you shared on Twitter was sent from the smartphone with the operating system. This feature, called tweet source tags , has been around for a long time on Twitter. Samsung has been a victim of this feature.
Due to the recent Samsung Unpacked event, advertising campaigns were launched, especially on Twitter. A person from the marketing team appointed by Samsung to organize the broadcasting of these ads and ensure that they reach certain user audiences revealed that he used an iPhone by mistake. In addition, it was also seen that the ad Tweet shared on Twitter was sent from the iPhone. After this scandal due to tweet source tags, advertising campaigns were completely stopped.
Although the ad was withdrawn from Twitter after this event, which had an impact on social media, the thread broke when users started to take screenshots and share them. In particular, we can say that the Tweet in question caused a rapid spread as it refers to Galaxy Packed 2021, a live broadcast event where the company launched many new products, including the highly anticipated Galaxy S21. Unfortunately, these experiences do not change the damage to the image of the company, even by accident.